It was ranked at number 13 on BET's Notarized: Top 100 Videos of 2009 countdown.
The video received mixed response from critics, who were not pleased by its concept as they believed it portrayed Beyoncé's alter ego Sasha Fierce ineffectively. Beyoncé also appears in different Thierry Mugler couture pieces. It shows the singer and backup dancers in a warehouse, and presents a choreography similar to that of her previous single " Single Ladies (Put a Ring on It)" (2008). The accompanying music video for "Diva" was directed by Melina Matsoukas.
Although it was only officially released in the US, the song appeared on the singles charts in Australia, Ireland, the Netherlands, New Zealand, and the United Kingdom. "Diva" was certified doblue platinum by the Recording Industry Association of America (RIAA), denoting shipment of 2,000,000 copies. Despite being released to rhythmic and urban radios only in the US, the song peaked at number 19 on the US Billboard Hot 100 chart, topped the US Hot Dance Club Play chart, and attained a peak position of number three on the US Hot R&B/Hip-Hop Songs chart. "Diva" received mixed to positive reviews from critics, who had polarized opinions concerning its affiliation with "A Milli".
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