Today, users can access uninterrupted news thanks to laptops, tablets and other mobile devices. The concept of digital journalism came to the fore in 2005 when news organizations and independent journalists began using digital technologies to create multimedia and interactive storytelling (Sterling, 2009:407).
Therefore this journalistic practice was called showalware in reference to the act of shoveling the content from one medium to another. This form of journalism was simply transferring the news to the internet. Internet journalism, which could be considered as the pioneer of digital journalism, started around 1994. This change affected the production, design and distribution of the news as well as the readers' access to the news, the consumption patterns of the news, and their perception of trust in the news.
Digital communication and information technologies, along with many other things, have led to serious changes in the field of journalism. Digital technologies in particular have taken this effect to a very advanced level. Technology has always had a decisive influence on journalism. The main questions to be answered in this study can be listed as follows: How does digitalization affect journalism positively and negatively? What are the strengths and weaknesses of digital technologies in the context of journalism? What are the opportunities and threats that digital technologies offer for journalism? Accordingly, after considering the strengths and weaknesses of digital technologies in the context of journalism, the opportunities and threats it presents will be evaluated. Although it is a technique commonly used in the field of organizational communication and marketing field, it is seen as a suitable frame to address the strengths and weaknesses of digital technologies in the context of journalism and to evaluate the opportunities and threats it offers. SWOT analysis is a self-assessment method based on strengths and weaknesses, opportunities, and threats. AbstractThis study was inspired by the SWOT analysis method to evaluate the relationship between digital technologies and journalism.
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